RESEARCH

What a first-time visitor actually gets.

Our cookie consent research scans real sites the way a shopper arrives at them: no stored cookies, no account, one visit. Every figure below is counted from those visits, and every report says what it counted and what it could not.

2026 · scanned 21 to 22 September 2026Cookie consent in Swedish e-commerce, 2026We visited 3,705 Swedish e-commerce sites as a first-time visitor and clicked refuse to see if it worked. 51.1% had set non-essential cookies before asking.3,705sites scanned51.1%set cookies before asking18.4%valid consentRead the report →